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Full Stack
Engineer

Developer by instinct. Builder by passion.

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// Experience

Frontend Developer & Technical SEO Lead

Phones 4U

2009 — 2014|5 years

SAP Hybris migration, chatbot engineering, trained 6 graduates in technical SEO

Key Contributions

  • SAP Hybris Migration — Led the technical SEO cutover strategy during a high-stakes migration, ensuring 100% metadata preservation and URL continuity.
  • Team Leadership — Trained a team of 6 graduates in technical SEO best practices.
  • Chatbot Engineering — Defined and implemented a canned-answer chatbot system to streamline customer support; engineered the logic flow to prioritize self-help resources, significantly reducing manual support tickets.